DEP: Dorsal Experience Point

DEP is our point-of-sale communication medium designed to support the coordinated display and sale of Dorsal brand products worldwide.
The display language fully expresses the company's identity, mission and philosophy.
The aim of the project is to create a space where the consumer can fully appreciate the Dorsal Nature Sleep, in an immersive, stimulating and relaxing experience.

DEP CONCEPT

The DEP project aims at a new organisation of space in Dorsal shops.
The new layout adopts a flexible furnishing system, unique in its kind, with modular elements that make the most of the available surface area and are complemented by creative and engaging communication.
DEP was created to offer a new shopping experience in the Dorsal Nature Rest shops.
Nature inspires all DEP communication also through its colours that instil calm and serenity in the display area, such as our green ‘Green Light’, which we also use as wall decoration.
Images, colours and slogans express the concepts dearest to the Dorsal brand: the wellbeing of people, together with the wellbeing of the earth we inhabit. DEP communication introduces the characteristics of the products on display and discovers Dorsal's unique values: history, made in Italy, research, certifications, awards received, medical devices, collaboration with the Italian Physiotherapy Association and the ecological commitment that finds concrete expression in FSC® and PEFC certifications.